Stefan Engeseth proposes a swimsuit idea for Gymshark
Lucire.com. Articly by Jack Yan (14.09.2022)
Archive for 2022
If Gymshark designs gym clothes with a sharkskin texture, they could inspire their 18 million followers not only to dress up like a shark in the gym, but also save sharks.
By making the gym clothes work as swimsuits, they could take a big bite of the swimsuit market worth US$80 billion and, at the same time, revolutionize how swimsuits could look.
Doing good and looking good?
Swimsuits have been around for centuries—though the bikini since 1946—but sharks are much older, at 420 million years old. However, sharks will not be around much longer if we keep killing 100 million sharks each year.
Gymsharks is a fast, innovative company that could add a lot of creativity and impact with the purpose of saving the sharks (remember, without real sharks, there’s a risk the brand would sink). They have grown from a garage in Birmingham in 2012 to become a global brand in 230 countries with over 900 employees, selling fitness apparel and accessories. Their success formula is connected to key values as ambitious, agile, disruptive—this is exactly what’s been working for sharks for millions of years.
Making 100 million people dress up like a shark and take a swim
On Shark Awareness Day on July 14, could Gymshark inspire their millions of followers to get friends to follow them into a global swim to bring awareness to the sharks? This would be done in a positive and active way, fitting in with how athletes are always moving—like their brand.
Dressing up famous people as a shark for a swim
There are thousands of stars who support nature. So, dress them all up for a swim, making the sea the biggest catwalk ever, and for a good cause.
Since the company is in 230 countries, there’s already a great start to invite 10 stars and athletes from each country. In the UK, Sir Richard Branson would be a good person to invite since he is concerned about the survival of the shark—he could contribute or invest in foundations protecting sharks and marine life. Dame Ellen MacArthur is another well known Brit who supports marine life and eliminating waste plastics.
Most stars today have social media accounts where they can spread the word and create a global swimming event—100 million people isn’t that lofty a goal. What stars could they invite and dress up? Would you join the swim?
Let the consumer feel like a superhero for nature
Dressing up like a shark gives everyone a sense that they’re a superhero for nature. By designing gym gear and swimsuits in a sharkskin print sends a strong message. It also has an additional purpose if these gym clothes can also be used as swimsuits: buy one, get two functions.
Swimsuits have typically shown the wearer’s skin to allow for tanning; here one could use a tan-through material that also looks like a shark’s skin.
Consciousness, numbers and safety!
By raising the consciousness regarding sharks and their important part in our ecosystem, Gymshark can do more than dress up 100 million people—they can educate and show that we’re on the same sporting team saving earth). Numbers are important, too! How much money can be raised in saving the sharks—a percentage of sales from this collection could go to a foundation that run by Gymshark (with their innovative leadership and passionate users).
It’s also important to communicate that this shark print isn’t about spreading fears of sharks; nor are they meant to be shark-safe. Rather, users need to be educated to respect sharks. There are a number of ways to promote safety: one idea could be creating an in-gym “shark cage” containing training equipment that could be used in gyms around the world. It would be great for photographs and selfies to spread around the world, connecting the Gymshark brand with real sharks, as well as safety, the sea, and swimsuits, thereby giving the brand an original grass roots’ feeling.
This article’s purpose is to inspire and showcase how companies can by themselves take an active role in sustainably. Gymshark is more than welcome to make this idea swim: we leave the future to Ben Francis, Danielle Petesic, Niran Chana and the rest of their 900 shark-team.
Stefan, You were absolutely brilliant as a inspiring speaker in the talents Vattenfall Digital Talent Program! The energy level in your proactive workshop was high all day. Both with challenging exercises as well as a well balanced agenda. Thanks for sharing all your fruitful ideas/experiences supporting our trainees to grow!
Anna Appelgren, IT Governance/HR/Internal Communication, Vattenfall
After writing my book for seven years, it was amazing to get such emotional and positive feedback on my first keynote speech with Homo Stupido.
SOME POINTS from the speech:
• Are we intelligent enough to handle AI? No! BUT, AI will force us to improve our intelligence! When we don’t have a choice we can do magic by exploring our capabilities.
• Do we really deserve this planet?
• Peace will never be a stupid idea.
• Our language functions as an algorithm for behavior
• Do we have a choice to not be stupid?
• I believe AI could make us smarter and kinder.
Thanks to the audience, Stefan Petersson, David Holm and the rest of the Dream Team at AIM North 2022!
Ps planing to releace this book after the summer.
Not in a million years did I think that my book, ONE, could inspire peace. But readers have told me that the book can lead to a better understanding of people and society (which can end wars).
I originally wrote the book to start a consumer revolution. And today it is consumers, through social media, who are demanding nations to end wars. I have thought about updating the book, but now I realize that the content could be the DNA for change and to build a better future on. So the thing I have changed is adding the word “peace” to the title: ONE: A Consumer Revolution for Peace.
In order to inspire peace, I want to give the whole book away for free. My humble hope is that its DNA will inspire and build a revolution for peace, so that one day soon we can be ONE WORLD!
Download the ONE book for free here (PDF).
I have told many colleagues that Stefan is by far the most curious adult that I have ever met. He asks “Why?” repeatedly until he gets to the real root of a problem, challenge or opportunity. He approaches situations with an unbiased approach, and inspires teams by offering alternative perspectives that challenge the “truths” that we all develop over time as a result of experience.
Stefan has worked closely with our sales and marketing team at Bio-Works over a 15 month period as an inspirational speaker and coach, helping us to find our inner sharks. Together, we have workshopped a number of ideas on how to identify, attract and retain new customers, and the results speak for themselves. (Just look at Bio-Works Investor Relations page to see our performance.)
I warmly recommend Stefan to any team looking to sharpen its commercial skills. If you cannot honestly answer the question “Are you a shark?” with a “Yes”, invite Stefan to a meeting and hear what he can offer.
CEO Jonathan Royce, Bio-Works