Archive for 2021
Professor Philip Kotler is a legend who started The World Marketing Summit, which is broadcast in 101 countries with +20 million in the audience. Stefan Engeseth is one of the speakers and he lectures on Sharkonomics.
Philip Kotler, often referred to as the father of modern marketing, started the WMS (The World Marketing Summit) event, which is broadcast live for 48 hours globally. This year, they have expanded their digital platform to a Netflix-version to reach the maximum people. For Stefan, it was a great honor to be able to lecture with his role model Philip Kotler. The stage was filled with 90 eminent lecturers and heads of state from around the world, such as Berkeley, Wharton, London Business School, Google, Facebook, Nissan, PepsiCo, BNP Paribas, Microsoft, DDB and Unilever.
WMS 2021 is the world biggest online summit
The audience, which figures around +20 million, is impressive and it is a world class event. The most important thing, however, is not the number in the audience, but to be able to contribute with knowledge, and inspiration, that leads to a better world.
More information about WMS.
Update: 16 November. 41,2 million views (will be more…).
knowledge is the understanding of what you don’t know.
Carolina: “90% of my success is due to play and joy.” An interview filled with insights and inspiration in order to increase playfulness and results.
The success, joy and energy of Carolina’s career is legendary. Not everyone saw the connection between playfulness (playing Yahtzee, dancing etc.) and the ability to perform gold in the Olympics. The critics claimed that she did not take the sport seriously – but unlike the critics, she had to stand at the top of the winners podium.
Was your focus to win?
If I’m just my achievement, win or loss, it can easily become a deadlock in the competition. Playfulness made me relax between my performances.
When did play take place in sports?
When we played at home, competition elements grew into the play. A mattress in the garden was allowed to be a prop in the high jump play. For me, there was no difference between play and sports.
Was play important for your results?
Yes, it was absolutely crucial I would say! When I started competing with adults, I was afraid that I would have to adapt and start taking sports too seriously, but I quickly understood that it takes energy to be someone other than who you are.
A boss of mine once said: Here we do not have fun, here we work! What do you think of that attitude?
To be playful is to be serious. It is important to give energy to play to find solutions that move forward towards results.
Have you learned from the body to the skull?
Yes, the body and skull create a positive loop of learning that playfulness enhances and strengthens.
What are your driving forces?
1: Have fun. 2: Do my best…give 100%. 3: Learn new things.
An interview with Carolina Klüft fulfills all three points.
How can you as an individual/team/company/organization increase 90% of the result through play?
How can you increase the speed between skull/leadership and body/organization?
Through play we connect, create, recharge, escape and explore. It’s a basic human need – and a human right. Playing is for all of us – across generations, across borders – and for some, it’s even a key part of their job. 16 September I’m joining the IKEA Festival together with Generation Pep Operations manager and Olympic gold medalist Carolina Klüft, Play activist Soledad Piñero Misa and Magnus Thuvesson from IKEA to discuss the importance of play. @IKEA #IKEAFestival
We don’t stop playing because we grow old; we grow old because we stop playing.
George Bernard Shaw
Startups that aren’t playing will not grow old.
An audience that is hungry and alert in the morning is worth its weight in gold. Rotary offers just that type of audience… every time:
A fantastic lecture by Stefan Engeseth.
Eva Klevås, Past President, Rotary Western harbour
If nothing is New under the sun. Then creative people are living above the sun.