- Detective Marketing - Kapital
- The Dancing Marketer
- Swede smell of success. In-Store Magazine (PDF)
- Common sense in branding. Brand Repulic (PDF)
- Saab out of the car-brand-box. Brand Repulic (PDF)
- Brand Strategy - Trends 2002/2003 (PDF)
- Brand Channel - Brand Features (PDF)
- Brand Channel - ICA Soap (PDF)
- AdVocate - IAA Seminar (PDF)
- Gulf Business - Discovering your creative streak (PDF)
- CNA - TV interview in Asia
- EMC - Newsletter (April 2005, PDF)
- Press clips from ONE lecture in India.
- The consumer revolution. Contagious Magazine. (PDF)
- Tap into cultures and custumers. Brand Strategy (PDF)
- Gurus Online & Magazine / Portugal (translation)
- Two pages about ONE in Brand Strategy (PDF).
- “The book ONE is about one of today’s hottest topics – how companies can benefit from the energy of the consumer.” Internet World
- EMC - Newsletter (September 2006, PDF)
- “In order to succeed, a company must have customers on its side. This is why every manager should have a copy of ONE in his or her bookshelf.” Shortcut Magazine. Rating: 9 out of 10
- Take 5. Creative Match
- Two pages about how not to end up under the ONE guillotine in the Czech leading marketing magazine Regal (PDF)
- “Consumers fine-tune companies” and “If you listen, they will come….” in Czech Business.
- “Media campaign will highlight benefits of print.” Czech Business Weeklyf, Irena Fuková (17. 09. 2007)
