No 1 rule for luck = avoid unluck

Published by on april 14, 2014

No 1 rule for luck = avoid unluck.

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Call to action: Find my viral idol

Published by on april 10, 2014

I did take this photo with my mobile. Now its gone total viral with thousands of people sharing it because its now published in Sweden´s biggest newspaper DN.

Sms-nöden har ingen lag?
Article by Ulrika By at DN.se

Google translation of the article (really witty written by reporter Ulrika). Call to action: Please help me find my viral idol – love to interview the magic person how recharges his mobile in this fantastic way).

Background: In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral somersault captured by my mobile camera.

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Sharkonomics jumping high at MiS in Stockholm

Published by on april 7, 2014

On Friday I will hold a Sharkonomics lecture in Stockholm 11 April at MiS (The Marketing Association in Stockholm).
The lecture is sponsored by Smurfit Kappa Onwell.

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Magic obsession with National Geographic photographer Paul Nicklen

Published by on april 2, 2014

Recently I attended a lecture with photographer Paul Nicklen at a National Geographic Live event. Paul was an excellent speaker, much better than most business keynote speakers.
I have always admired photographers living in harsh conditions close to wild animals to capture nature’s beauty. Mostly because they don’t seem to care about anything else than the results (their own safety is not as important as the perfect picture) but also because I myself would love to go through the same adventures. For Paul, this relationship with nature has developed into an obsession. In person he is as big as a Canadian hockey player but compared to an Grizzly Bear or an Polar Bear (or me?), he’s really not that big. In other words he has taken a lot of risks, but as Paul said, to work his magic on nature photos for the best magazine requires top notch quality. Or as the editors put it – “We don’t publish excuses”.

I had the pleasure the hangout with over 3.000 Polar Bears over the years.
Paul Nicklen, speech quote from National Geographic Live in Stockholm.

Saving Earth by killing time
One strong reason for his obsession is a higher mission to save nature. He explains that it is an honor to be one of the National Geographic photographers. His goal with his photos is to pull the reader into a reality beyond the glossy magazine by showing the true magic of nature. Readers normally just want to kill time but end up engaged in nature and Mother Earth’s challenges. By reading stories connected to his photos, we can learn how life in the arctic is totally dependent on ice. And it’s easy to understand how global warming issues are a real threat to animal survival in times like this.

When given the question from the audience on how to become an great photographer Paul’s answers: “Just enjoy the journey.”

Thanks to Communications Director Merci Olsson at National Geographic Europe for letting me share that journey.

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Top 10 most popular posts – Updated: 1 April 2014

Published by on mars 31, 2014

1. Behavioral Somersaults
2. The evil pupose in bad leadership
3. 6 Ways Apple Becomes Prey for Sharks
4. Lifespan of humanbeings is going up. Lifespan of corporations is going down
5. Do not miss Seth Godin at Gulltaggen
6. What is behind the yellow frame of National Geographic
7. Swedishwire.com: Sharkonomics makes debut in Japan
8. Smart advertising from Betabrand creates mirror buzz
9. Defend your market
10. LinkedIn: For seriously old people!

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Behavioral Somersaults

Published by on mars 25, 2014

In the Stockholm Subway Station “Slussen”, a man is climbing onto the Photo Booth to recharge his mobile phone – a quite understandable behavioral somersault captured by my mobile camera.

When the guards ask him why he has unplugged the Photo Booth, the man answers calmly: – “I am just recharging my mobile”. The guards ask again: – Can you please come down, Sir, and the man answers: – “Sure, in a moment, I just need some more power in order to read my SMS messages”.

Some time ago, when we were interviewing the inventor of the mobile phone, he told us that one of the arguments against developing the phone was the lack of behavior supporting the use. Today, it is probably just a matter of time before someone unplugs a respirator in order to recharge the phone.

The architect of the Photo Booth did most probably not realize the behavior somersault it would cause. But we do, and so did the guards who finally convinced the man to step down (but not before his mobile was charged enough for him to access his SMS messages).

Actual behaviors can lead to both creative thinking and organizational issues if the plug is pulled. This is why we run workshops to improve collaboration and business value.

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Lifespan of humanbeings is going up. Lifespan of corporations is going down

Published by on mars 20, 2014

Lifespan of humanbeings is going up. Lifespan of corporations is going down.
Annika ”Dr.Google” Steiber

Speech quoted from lecture at Silicon Vikings Stockholm Chapter with permission from Annika.

Annika Steiber is one of few researchers who have been studying Google from the inside for almost a year and tried to answer the question what drives Google’s innovation capacity. Today is here book release of ‘The Google Model-management for continuous innovation in a rapidly changing world’.

One question I like to discuss again with Annika is the lifespan of Google.

Credit to katarina Bennich for excellent arranging the seminar.

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What is behind the yellow frame of National Geographic

Published by on mars 17, 2014

Recently I attended a lecture with Communications Director Merci Olsson at National Geographic Europe. Merci used to work for The Nobel Prize which was established in 1901. National Geographic was established 1888 which makes it older than the Nobel Prize. And Merci is much younger than the brands she works for.

In the lecture I got the impression that Mother nature is still a teenager. The reason is that with new technology and innovations, we can and are discovering more than ever before (history, future, water and everything else in the DNA of Mother nature).

National Geographic is a strong brand that reaches 615 million people every month and has 30 million fans engaged in social media. On their brand platforms they share Mother nature’s beauty through the pictures taken by world class photographers who are ready to catch Mother Nature’s DNA in every frame. I do not know who designed their logo but it’s one of the most useful and smartest I have ever seen. It is designed as a frame that frames the world into a smart package we can consume. In other words, everything is in the yellow frame of National Geographic. I think Merci and her colleagues will make this package more useful for more people to connect within their brand.

In my picture frame you see from the left Executive Director Joakim Mörnefält, National Geographic. Communications Director Merci Olsson at National Geographic Europe. CEO Francesca O’Brien Apelgren, The Marketing Association in Stockholm (organized this well framed seminar).

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Smart advertising from Betabrand creates mirror buzz

Published by on mars 13, 2014

By using smart Ph.D. students as models are Betabrand creating buzz. Everything is psychology and since there models are smart the effect is that they starts to get smarter consumers. I call this mirror buzz (what you send out is what you get back in sells).

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models would have a Ph.D.
Adweek.com

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Discussion: Attack and defense scenarios effects in long and short term

Published by on mars 10, 2014

I like to start an discussion in your company/ friends with an question: Attack and defense scenarios effects in long and short term on brand- and business performance?

Inspiration can be found in sports, military and at Sharkonomics.

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