Sharkonomics jumps into McPlay: A new E-learning platform based on video for Marketing directors

Published by on november 24, 2015

This video is in Swedish, but it reveals some of the secrets behind the global successes of Swedish marketing. The  E-learning platform McPlay is created by Marknadscheferna/Marketing Directors.

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I hope it will rain peace over Paris

Published by on november 19, 2015

It is only when evil kisses good that a new world can be created. Evil contains power and know-how. If every bullet fired in the former Yugoslavia had been a seed, the region would have been a rainforest to stroll in, instead of a mass grave to cry over.
Stefan Engeseth

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Sharkonomics consultancy services launched in Sweden at a fully booked event

Published by on november 16, 2015

On the 12th of November the introduction of the Sharkonomics consultancy services was made to the Swedish market at a fully booked event with 170 participants.
The Sharkonomics consultancy services are based on the sharks’ 420 million years experience of development and focus on how companies can dominate their respectve markets and take market share from their significantly larger competitors.
Some of the topics that were discussed at the event:
–    How can you tripple your turnover?
–    Have today’s market leaders stopped moving?
–    Don’t companies have any defense?
–    Who will be devoured on the Swedish market?
–    How should sharks use social media?

Our prominent expert panel included key persons from the following companies: Spotify, National Geographic, Candy Crush, Turkish Airlines, Marknadscheferna, Creuna, Happy Homes and Sveab Drift.
Opening speaker: Martin Deinoff, vice president, Creuna.

We want to thank our partners for this event: Creuna (leading Nordic digital agency) and Marknadscheferna.

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#Sharkonomics on the cover of #TheEconomist ?

Published by on november 14, 2015


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Is #socialmedia corporate lipstic?

Published by on november 6, 2015

Is #socialmedia corporate lipstic?

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Top 10 most popular posts – Updated: 2 November 2015

Published by on november 2, 2015

1. Don’t miss Steve Wozniak and Simon Sinek at at Hjärntillskott Executive Day
2. An idea that can increse US tourism with 30-50%
3. Mighty Accenture turns to sharks for success
4. Sharkonomics lecture at JCI Sweden’s National Convention 2015
5. 600 car dealers in standing ovation
6. AppleCurrency with Steve Jobs on the coin
7. We trebled our turnover after a lecture on Sharkonomics
8. @jackyan: Think Ikea’s foray into fashion was a novel idea? #ikeafashion
9. People always think I’m crazy. And then it happens.
10. @jackyan: Think Ikea’s foray into fashion was a novel idea? #ikeafashion

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Don’t miss Steve Wozniak and Simon Sinek at at Hjärntillskott Executive Day

Published by on november 1, 2015

Legendary Steve Wozniak and big thinker Simon Sinek is the keynote speaker together with four other speakers at Hjärntillskott Executive Day during November 5-6 in Sweden.

There are still some tickets left for fast movers at Bestseller.

About Hjarntillskott Executive days One of Scandinavia’s most eminent business conferences. Business leaders gather in Stockholm and Gothenburg to listen to top speakers from around the Globe. Former guests have been Prime minister Tony Blair, John Cleese, Sir Bob Geldof, Dame Anita Roddick, John Sculley and this year Sir Richard Branson.

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Is competition dead?

Published by on oktober 28, 2015

My friend Katarina likes dolphins more than sharks and she wrote an nice article about it:

Competition is dead. Long live playfulness & cooperation!
Katarina Chowra, Business Developer and Business Coach. Article on Linkedin, Pulse.

Dolphins are sweet and smart as my friend but they are not always playful.

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Mighty Accenture turns to sharks for success

Published by on oktober 26, 2015

Mighty consulting corporations as Accenture are comparing digital change management with sharks.

In the past, a product or service lifecycle in a market segment gained traction in the shape of a bell curve…. Now, markets are conquered with a shark fin burst of domination. A peak comes early, led by innovators and early adopters, and then it’s time again to extend or enhance the product. Think of how Google, Airbnb and Facebook built billion-dollar companies over very short times. In the illustration below, you see that these companies were and are operating in the shark fin red zone….Perhaps time will show that only the digital predators—the sharks of this world—will succeed in volatile, complex and fast-moving digital business.
Clemens Oertel is a managing director in Accenture Strategy. Article: Why digital disruption resembles a shark fin more than a bell curve.

In this interesting article are Clemens talking about business in a shark-style: ”a sort of ”violent” success, frequently shakes the status quo…allowing new players to step in and grab a slice of the market….”.

When its time for the next edition of my book Sharkonomics I perhaps could swim over and interview Clemens, to get more shark cases.

Thanks to Katarina Chowra for sending my this article.

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Social media vs social

Published by on oktober 22, 2015


On a cafe door.

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