Marketing Week ranks Sharkonomics as one of 2012 marketing buzzwords
Lucy Handley of Marketing Week predicted “sharkonomics” will be one of the hot marketing buzzwords in 2012 to reach the ears of corporate boardrooms.
Sharkonomics: Marketing terms that will reach the boardroom in 2012.
The reviewer chose a favourite point from the book: Move or die. The Marketing Week magazine is one of the most influential magazines in the world of marketing (and helps a lot of marketing community to move to new seas).