On an island outside of San Francisco, the Alcatraz prisoner-proof prison was built. Thousands of people were locked behind bars over the years. Today, millions of customers are locked behind mobile screens. Perhaps it’s time to escape?
We are trapped in technology. Our mobile screens imprison us as much as Alcatraz did with their prisoners. If you removed all the screens and made the technology invisible, customers would fly to escape the ”screen prison”, just like a number of prisoners fled from Alcatraz at the time.
Can you really criticize Apple?
Apple is extremely successful economically. One reason for their profitability is that customers have no choice customers have been voluntarily incorporated into their system (loyal prison inmates). Unintended loyalty creates a demand for freedom (from all screens, not only from Apple’s).
Start a Pear or an Orange
Just as the fugitive prisoners proved that Alcatraz was possible to escape from, you can start a competitor for to the ”screen prison”, which proves that it is possible to deliver freedom in technology solutions. Below the surface, AI (Artificial Intelligence) approaches make it easier to create more open solutions based on voluntary loyalty. Start an option that delivers freedom and why not call it Pear or Orange?!
If Samsung uses Sharkonomics strategies, they would more quickly learn the art of eating an Apple.
Spotify wants to grow, they are competing with Apple; I would love Spotify to challenge some of the big platform companies in the world.
Mikael Damberg, Sweden’s minister of enterprise (economist.com).
Thanks to Ade, Women In Marketing.
Competition is good for Apple, but what happens when there not the number 1 in a product category? Well timing is important, and even more so when they sell Apple Watch. I wonder if its really a smart move to dive into the smartwatch aquaria? There are so many other innovations where they could be number 1 (it use to be Apple’s image to be the inventor and not be a follower in to a museum of products).
While Pebble is in many ways still a leader of the newly created industry, they now face serious competition. AppleWatch is just around the corner, Samsung, Motorola and others are launching Smartwatches almost daily based on Google’s Android for Wearables Technology. Pebble as a company is facing a showdown with the biggest Techgiants – and despite their success they are still David in a battle with not just one but dozens of Goliaths. Thesocialms.com, article: Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet. By Jonathan Gebauer.
If Apple swim like a Sharkonomics shark they would jump into new innovations. Thanks to William Shepherd, @BrandOneCulture and Michael Jacobs.
The Volkswagen scandal is an sad story.
But its also in does time big changes take action.
If Tesla, Google or Apple had a Sharkonomics attack strategy they would move from the shadow to the surface as powerful with their car brands as Apple did with the iPhone (in other words now is the time to change the car industry for ever).