Archive for februari, 2007

Extreme consumers

Published by on februari 11, 2007

Here in Stockholm is a consumer Georg Carlsson, that over the years been eating 20.000 lunches for 70 years at the same restaurant named “East Station” (Östra Station). The value of George’s lunches today is more than a million, imagine if you go in to a restaurant and say I like to buy a lunch for a million. This week I did talk with a gentlemen how has been drinking the same coffee brand for 60 years. In a village in England, a customer named Steve has virtually lived at the local pub with his dog for four and a half years. For the patrons, he has become the social center of the pub. They know they will always have someone interesting to talk with. And for my self have I been a costumer for tree generation in the swimming center that I go to. I can’t stop thinking of other extreme consumers and what they have been consuming over the years. What’s your story? Have you heard about a loyal costumer that is it in an extreme way? Are loyal consumers invisible? When is it extreme?

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ONE lecture at Retail Summit 2007 in Prague

Published by on februari 10, 2007

This week I did hold ONE lecture in Prague at the seminar Retail Summit has been around for many years and it’s become one of Europe’s most important. There were around 700 people in the audience from 28 countries with direct translations into 5 languages (headphones).
One of the big problems in this part of the retail world is price war. My opinion for price wars was the point that price only creates “anti loyalty,” the consumers then only become loyal to the price and not the retailer or the brand. I learn a lot when the retail experts David and Martin did go shopping with my. We did meet a cool man who was 80-year and has been drinking the same coffee brand for over 60 years. I don’t think he will change the brand because of a price discount after 60 year. I did use the input this super coffee consumer gave me in the lecture and one person in the audience got a free bag of the same coffee brand. There where other brands that have become “local heroes” by putting the culture dimension in what cold “retro branding” (that is a subject to get back to). I am happy that the ONE topic got so good feedback and that even Barbora like it☺. They invited me back this summer to be the Key Note Speaker at another conference. I hope to meet al the great people again then, specially drink some coffee with the super consumer.Update 2 Mars:

”The best-evaluated speaker – Swedish marketer Stefan Engeseth, whose speech targeted on the role of consumers in marketing strategy of companies has fully captured majority of the audience (the comments like „Bingo! Inspiring, interactive!” or „He has lighted up the atmosphere and brought in energy and fun, as well as impulses for later discussions in the lobby.”). There were however also many completely opposite views such as „too Americanised show, or an empty content presentation”. Retail Summit.

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No advertising for Dustin with unhappy costumers

Published by on februari 4, 2007

They started as a small entrepreneur and got big today it seems like they got to big, I am talk about the computer retailer Dustin. Today I did send them an email saying that they should stop sending me junk mail, and save their money to develop costumer support. The reason is simple, friends of me got email from them that they don’t like to have customer how not accepting their “stiff big costumer policy.” Dustin if your to stiff to handle costumers, then you don’t should do advertising to get new costumer – they will also end up in bad experience and spread bad rumors. So please do your homework and get your costumers happy before your sending me anymore junk mail again. Take it right and adapt to a better company. Then you wont need to send me junk mail for my for my friends should tell me to buy from you then.

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MTV rapping about consumers at the World Economic Forum

Published by on februari 3, 2007

To little focus on consumer input to the World Economic Forum but under the topic of “Relinquishing control of web content,” did a CEO take the microphone and rapped about user-generated content:

We’ve seen that our content has remained very popular and that the majority of page views on social networking sites are for professionally produced content,” Michael Wolf, President, MTV Networks.

Some teenagers I now look so much on MTV that their new flat screen TV has got marks of the MTV logo on the screen. Whatever channels they now are looking at they see the MTV logo. This will probably be a copyright issue in the future…

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