Most brands are as real as a plastic Christmas tree

Published by on december 23, 2005 at 11:01 f m

They don’t communicate to your senses and give you the real Christmas feeling of memories and happiness. Christmas tree should and could smell Christmas. Brands that don’t like to be like a fake plastic Christmas tree can learn how to be real in Martin Lindstorm’s new book Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.

Happy Christmas