Bollybranding to Sweden

Published by on mars 1, 2006 at 7:09 e m

In November I had the honor to hold a lecture at Advertising Agencies Association of India in Mumbai and did hold interviews. I am a big fan of Bollywood movies so I created a word I called Bollybranding improvised at the lecture and used in the interviews (press and television). The Association of Swedish Advertisers is arranging a seminar on the 6th of April and ONE of the topics is Bollybranding. Their invitation looks like a Bollywood movie. At the seminar a prominent speaker is coming to talk about the topic Bollybranding from India: Mr Suku Murti, Managing Partner, MindShare Content, Mumbai. In this week the global prestiges magazine Brand Strategy is having an article about Bollybranding.
I think it is so fun how this story have grown to be a topic in the Advertising world. Therefore I now have a site that maybe will grow.
Hope you enjoyed this story on how the Swedish and Indian Advertising worlds are getting closer.