This week Brain Solis held two lectures in Stockholm. First I attended an online lecture at Disruptivemedia.se and later the same day I saw him live at a lecture arranged by Wenderfalck.
I think too many “experts” are talking about social media as an intellectual playground, not as an opportunity to build meaningful relations. Brian is not one of them; he connects social media with business results. In my opinion Twitter has become more of an toy than a meaningful tool for business. This is not alright to say, because Twitter is the new Second Life and Facebook (the hype is so strong that criticism is not allowed to be told). Brian explained this excellently, he said that Twitter is only here for a while and will sooner or later be replaced by something else (but the social relations will still be there). Twitter is only a technical solution for being social. In other words our loyalty is based on the best provider to build relationships. In Sweden “Twittering” have become a shortcut to say that you “understand” social media. Brian explained that in the States the hype is even higher. So high that big corporations are employing young students to Twitter on their behalf because the executives “believe” that young people are the only ones who understands Twitter. But students don’t know the business they are Twittering about. Corporations do not understand how strong impact this sort of “fake” Twittering can have on the perception of their brand. But they are starting to understand the legal complexity to have an official Twitter person online (influence stock-value etc). My interpretation of his warning regarding not letting students to do this is the same as letting kids to play with guns. Twitter is fun, but it’s not a new toy for brands to shot of bad content into.
Here some of Brain Solis best points: “The listening tells you everything.”
“Social media will soon be incorporated into CRM software’s.”
“We are all judges on what you’re sharing and what you are not sharing.”
“The press release is 102 years old and it’s still useless.”
“Attention becomes the major currency in content commerce.”
There were a lot of politicians in the audile who were a bit shocked over Brian’s criticism over the Barack Obama campaign. He explained that it was totally based on monologue “vote on me” but Obama will soon developed it into dialogue with the people (to make change). In the lecture did Brian repeat the expression: At the end of the day. At the end of his lecture did we talked for a while, my impression is that he is a humble cool big thinker. He didn’t give us the traditional BS about social media with the case story of Barack Obama. Also he did not compare its viral effect with how the swine flu spreads. It was really refreshing to listen to Brian who has the guts to say what he really believes in. His lectures pointed out what and how to create relevance of social media. At the end of the day – does social media need to make profit in the corporate world.
Make a note, Tom Gardner is no fool. He is an unorthodox thinker that doesn’t fit into the grey box of the finance world. He is extremely open minded, has a witty personality along with a humble attitude. Tom Gardners community Fool.com attracts 5 million visitors per month! In other words, he influences the stock exchange more than most newspapers do. After his lecture at Stockholm Media Week he sat down with me for an interview, that turned into a jam session on how to change the economic recession we are facing today.
Here are some fact about the person that is no fool:
Tom set sights with brother David on Fool.com, The Motley Fool’s website. Today, the Fool has grown into an international multimedia network offering financial solutions to millions of individuals worldwide seeking to make better financial decisions and improve their overall quality of life. Fool.com
Tom delivered so many points, here are some of the best:
A lot of big thinkers are saying that a revolution is coming. Do you agree? Yes! A lot of things are going to change. Barack Obama, can he change anything/everything? Well, Obama is a good change, but he is working in a context and a system that doesn’t necessarily welcome change.
Will the economic system become more hones? No more lies?: You can’t manipulate and fool people as much as before.
Is the whole business world based on fake? There are some good cases, corporations that are real, such as for example Costco. They give consumers value for their money in an honest way.
Do we need to change the whole economic system? We can change the rules and base it on good values. We need to change the incentives so that business leaders work for an honest growth of the business in a long term perspective and not like today with maybe just a six-months perspective. IKEA is an good case where the founder has been involved for a long time, giving the corporation the time to establish itself as an unique and honest partner that will be there in the long run for consumers.
I think Tom can change the whole world by the influence of the community that he has built. Think about the power of money that 5 million stock fans can put into action to change things. Barack Obama is no fool, so I think Obama should have a talk with Tom and see how they can change the way the business world spins into a new positive direction.
Thanks to Stockholm Media Week for bringing this fool proof thinker to Sweden. We need more of his kind over here.
Today was the first day of Stockholm media week. This seminar have probably the best audience (really good mix of people) in Sweden. Speaker Maurizio Vitale has been working with MTV and is now working for Discovery Channel. He did point out that the modern men has changed their values. It is time to update the image and role of men as a target group. To prove his point he showed this fun YouTube video:
I like Discovery Channel in the way that I learn a lot of thinks about everything in an fun context.
Last day of Gulltaggen was full of world class speakers. Something to think about is that many of this big thinkers did say the same thing: An revolution of changes is coming. Our business life is standing in front of an shift in the same way as the industrial revolution.
Chris Anderson did point out changes in how everything is becoming FREE, witch also the topic of his next book. As he pointed it out: “You cant fight free is given.” Last time I was at Chris lecture, he got a lot of questions because of the fear the meaning of free means for a lot of the todays business world. This time he had develop his lecture with a lot of historical points so it would be more easy to understand why free is becoming an reality. The way business operate today is not working tomorrow. “Business a usual” will only change because of it don’t have a chance to survive in the context of tomorrow. Corporations do want to be relevant for consumers to get them to keep pay paying for products and services. But as Chris pointed out it is only a few that has to pay to Google and the rest enjoy it for free. We are going to see more brands becoming 95% free, the other 5% is willing to pay a lot because Google makes it relevant.
Whatever business you´re in, sooner ore later you´re going to have to compete with free. Chris Anderson
Seth Godin was speech was excellent, he was holding it by satellite. Since Norway is an country that is appreciating nature in an extreme high level. Seth point in creating Purple Cows was well accepted and understood. A lot of the Seth Godin fans in the audience where so happy about his message that I believe some of them will arrange for real Purple Cows to show up in the nature of Norway.
Dr. Kjell A. Nordström could be an professor in speech rhetoric. As the picture point out, is that the business world needs to open up for al people, like the US did for Barack Obama. One of his strongest point where: In a world that don’t like to take risk, is woman more wanted than men. Universities al over the world now have around 70% woman taken classes in business – so the future business leaders will be females.
In China has consumers started to shop collective. Mike did call it collective retail and it works like this. 300 consumers get together and go into a shop and say, hey we like to buy this product – give us some discount, ore we will leave the shop directly. I got the feeling of that the audience did not believe that trends in Asia is so relevant for Scandinavia, but what happens in Asia doesn’t stay in Asia. Mike Walsh, CEO, Tomorrow
Big thinkers points out the revolution is coming, but are you ready for an revolution? I believe that the business world are ready for change because of the economic boom, hard times is good times for accepting that changes are coming.