Stockholmmediaweek.com: Media update men as target group
Today was the first day of Stockholm media week. This seminar have probably the best audience (really good mix of people) in Sweden. Speaker Maurizio Vitale has been working with MTV and is now working for Discovery Channel. He did point out that the modern men has changed their values. It is time to update the image and role of men as a target group. To prove his point he showed this fun YouTube video:
I like Discovery Channel in the way that I learn a lot of thinks about everything in an fun context.