Why companies should not pick a fight with consumer power

Published by on september 20, 2005 at 9:24 f m

The world is becoming a fairer place for consumers who are finding that, thanks to digital technology, they now have a much easier time making themselves heard. Consumers are forcing companies to be more honest by example, good and bad. Companies that are open to the power of the consumer often prosper such as Starbucks, Dell and Amazon. What about your company?