J.K. Rowling is a genius in telling and spreading stories that make us believe in fairy-tells. Pottermore.com over 1 million subscribers even before it open. By being one with the fans will J.K. Rowling create a story out of 18.000 un published words that ‘make.believe’ in never ending story of Harry Potter. J.K. Rowling is by here self smarter than most of the traditional business world, she know how to put sparks on an product – step by step and make it believable. Therefor I believe that here choice of association with Sony, for here website Pottermore.com can be magic for their future if they transform their slogan: “make.believe“ in to something magical.
Pottermore is a free website that builds an exciting online experience around the reading of the Harry Potter books.
Through Pottermore, Sony will be able to reach both current and future generations of Harry Potter fans, and introduce them to products and services beyond their imagination.