Loyalty 2.0: Desperate branding
Internet is offering a lot of opportunities. Ashley Madison are offering millions to find an partner to be unfaithful with.
In this video are media reporting about Ashley Madison, witch makes headlines in Swedish media. Ashley Madison commercial did rejected from Super Bowl. Yes it is morally objectionable, but still it is an behavior that lots of brands have to learn to live with – consumers loyalty 2.0 is creating what I call Desperate Branding (deliver or consumers will be unfaithful).
Life is short even for brands.