Fire Fox and Microsoft (Explorer) are standing for different cultures and for millions of consumers they stand for good and bad (see the consumer made logo above). Microsoft finally understands they never can compete with consumer power so they are more and more open their company. It is not because Microsoft is going soft; the reason is that they understand it is about surviving (and being a part of the evolution).
Al ready in 2002 we could read: “Today, Microsoft claims to “love” the open-source concept” Mike Ricciuti, CNET News.com Well “love” can hurt and take a long time to become real.
Sometimes when I lecture I ask the audience “How would you like to have 50,000 negative anti-brand pictures of your company on the Internet?” Not many hands go up, yet the pictures are still out there. Why?