Guy Kawasaki´s book Enchantment is destroying resistance

Published by on mars 14, 2011 at 4:05 e m

Guy Kawasaki is one of the best practitioners of social media. In other words he is an extremely social person who knows how to extend his personality to become social online. After reading this new book Enchantment I understand that he also is an expert in “destroying resistance” – his personality is really hard to not to like. In this book he explains how corporations as Apple tapped into that unique likability.

Unique personalities often has a unique feeling of what is working and not. Guy and Steve Jobs are two of them. In the book Guy reveals a lot of his unique mindset and let readers understand how they can use this “uniqueness” to create success in their own life and business.

Some of the best points in Guy Kawasaki´s book Enchantment:
• Bring people to your story.
• The goal is likability–not superiority.
• Push technology brings your story to people. Pull technology brings people to your story.

Some of the best expressions in the book:
• Prepare for a marathon, not a sprint.
• Remember that nobodies are the new somebodies!
• Build an Ecosystem.
• Fresh and relevant.

Be well, do good, and kick butt.
Guy Kawasaki, Enchantment

The above expression says the rest. I also learned some Japanese words as “bakatare” which means “stupid” which is the opposite of Guy Kawasaki´s unique personality. His talent for destroying resistance got over 19.000 people to recommending Enchantment on Facebook (including me).

Enchantment is a popular Business / Psychology book written by Guy Kawasaki. Enchantment, as defined by the writer, is the process of delighting people with a product, service, organization or idea. The outcome of enchantment is voluntary and long-lasting support that is mutually beneficial.