I read The Journal of Customer Behavior (Volume 8 – 2009), topic: The global crisis and the marketing scholar by marketing legend Professor Evert Gummesson. This is partly the wittiest piece I have ever read about business and the academic world. Evert’s sharp mind has contributed a lot to the world of marketing.

If you are in a rescue boat from the Titanic you realize that it is not the best time to demand individual bonuses.
Professor Evert Gummesson, Stockholm University