Blackberry is a smart phone so smart that consumers get addicted to it. So addicted that it got the nickname “Crackberry.” The rumour is that the product is so easy to get stuck to that best way to sell it is to let consumers borrow it then they will buy it direct and start spreading word of mouth about its usability. This off course is a dream scenario that even makes the Nokia, CEO, Olli-Pekka Kallasvou (Swedish link) having nightmares about how good the “Crackberry” perform on the market.
The company behind Blackberry that cracked the consumer code is Research In Motion’s.
I even have seen a guy reading email on his Blackberry when dancing with his date. It was on their first date but maybe their last.
Why aren’t more products like “Crackberry”?