Smart companies do understand to tap in changes and not into their own footsteps. That’s what Google is doing so well. They are open for adapting into the future. Instead of developing mobile phones that would cost them more money than they can afford (competition is strong). They open their brand for the open source culture to invent and adapt into the future.
“Despite all of the very interesting speculation over the last few months, we’re not announcing a Gphone. However, we think what we are announcing — the Open Handset Alliance and Android — is more significant and ambitious than a single phone. In fact, through the joint efforts of the members of the Open Handset Alliance, we hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today.” Director of Mobile Platforms, Andy Rubin, Google
Before consumers can see the future they can tap dance into Google Mobile.