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We can not make things up just because there happens to be a hype about something, it is always the customer value that is guiding us

Published by on april 1, 2017 at 9:27 f m

We can not make things up just because there happens to be a hype about something, it is always the customer value that is guiding us.
CTO Ulf Södergren, ASSA ABLOY AB (quote with permission).