It is sad that a company that is innovative when it comes to products should be so stagnated when it comes to dealing with inputs from its customers. What Apple don’t need to do is sue their fans, as they have done in the past. Passion can turn and burn.
Why can’t they use Apple fans like Isamu Sanada whom came up with better ideas than the company’s own R&D? After twenty years with Apple, Steve Jobs is saying ”The great thing is that Apple’s DNA hasn’t changed.” But it doesn’t take much to see that the consumer has changed a lot in these recent years. Perhaps it’s also time for Apple to change its DNA? Apple is, to their credit, still a top innovative company, yet, they are still about six months behind their own fans. Maybe it’s time for “ONE” for Apple? And let there fans in the Apple?
There are still things to change for Apple and work with questions like: why does today’s computer projector look like a shoebox? How could an APPLE PROJECTOR look like and work?
When costumers believe strongly in Apple then Apple need to let that positive energy influence their corporate DNA to make the Apple taste tastier. Otherwise both employees and costumers will not show that they are stupid enough to eat an Apple that doesn’t taste good anymore. Don’t misunderstand me, I have used Apple since Mac Plus was released. But the need for a new player that can tap in to the religion Apple seems to be more and more legible. This new player could be Apple if they update their corporate DNA.
What new brand do you think could open up for the Apple believers?
When do you think Apple will update there corporate DNA or break their brand?