Fishing vs. Marketing

Published by on mars 11, 2009 at 10:20 e m

Most marketers don’t know where to fish, so they fish were ever there is water.
Sport fishing is based on giving the fish a chance to not get hocked on the brand.
Smart Cast (see photo) from Humminbird.com, doesn’t give the fish a chance but the fisher fish to eat. This product is an innovation, it is an sonar that you as a fisher can use from land and with the “watch” see  if its fish in the water. The question is if marketers are sport fishers ore like to have a sonar sensor to know if there is fish in the water ore not?

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