Evil PR for Resident Evil 5

Published by on mars 14, 2009 at 11:51 f m

Yesterday was Friday the 13th a day full of  superstition and evil histories. In other words a good day for marketing evil products. The PR event for Resident Evil 5, yesterday in London did include some body-parts that is lost… Ethical it is an question if this is good ore evil marketing.

A marketing stunt involving a ”treasure hunt” for convincing-looking human remains across central London has gone awry, according to organisers, with a number of bloodied body parts (and chicken livers) going missing. Brandrepublic.com

I did find my part of the story at Resume.se (in Swedish).

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