The old saying: “A picture is worth a thousand words.” Its good, but since pictures don’t talk it’s better if they make people talk. I would say: “A good picture, creates thousand words.” In our buzz time it is critical to inspire people to talk about HIV. That is why I like the campaign WOM against HIV:
World Of Mouth against HIV has the aim to make people aware of the need to use condoms in order to limit the spread of HIV. This is done by inviting people to become spokespersons of the campaign with their own faces. WOM against HIV becomes a social photographic exhibit with the aim of putting the use of condoms on everyone’s mouth. Because we should talk about the issue again and always, no taboos.