Why Hollywood sucks!
I got 1,4 hits on “Why Hollywood sucks!” in Google so I don’t feel I have to excuse my langue. Did see “Pauly Shore Is Dead” it was like most Hollywood movies total focused on Hollywood. It gives the saying “not invented here” a new dimension (if it is not for use in here it not exist).
Hollywood has outsourced reality and has in the process lost touch with the audience. All too often, corporate communications are focused on the company itself. Customers find it difficult to get involved when they see no connection to their own situation. Hollywood is a wonderful place for creativity, but if too many movies are about Hollywood, creativity will suffer. In the corporate world, the audience must feel that they are part of things. If the customer and the company don’t both get noticed, they don’t exist. Hollywood tends to see reality as a mirror image of itself, which means that the audience often fails to see itself in the movies. This creates a distance between the film and its audience. Reality soaps have tried to fill this gap with a certain success. The headlines and gossip generated by many of these programs show that there is a potential in getting closer to your customer, but in the long run, these programs create another sort of distance between the sender and receiver.
Many things have been tried in movie theaters to bring audiences closer. THX sound is all well and good, but in a world of chat, SMS, and video calls, moviegoers are used to seeing more of themselves in the product. A future product made possible by modern technology and driven by the modern “me ethic” might be Cinema Karaoke – being part of the movie as one of the actors. Sound absurd? Maybe, but then again, who would have guessed that Karaoke would become what it is today just 30 years ago? There are a number of places where movies are shown with a sing-along audience.
Why not let live musicians play at Robbie Williams’ concerts. Or a DJ that plays the records the audience brings, a film that plays backwards if the audience votes for it, or credits that include the names of the audience – a technical possibility with mobile phones and SMS messages. Even old circuses used the audience in their routines. Even when the participation was faked, it added an extra dimension to the show. We all know that moviegoers seldom leave the movie theater inspired. What can we do to fill those seats? Ore are we only going to accept that “Why Hollywood sucks!” forever?