Creativity is a lot about to adapt to changes that’s why agencies no are changing they way they walk.
“Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt.” Institute of Practitioners in Advertising (IPA)
The money is even make them doing moonwalk back to the consumers wallets, for money talks. That’s why IPA writes headlines in how to learn moon walking in their report: Re-invention is key if agencies are to survive.
Related post on this blog: Ad Age Agency of the Year: The Consumer (subscribe)