Did attend at a lecture about Visual Branding yesteday. The focus was on how to not do visual misspelling, for me extremely interesting as an dyslectic person thinking in pictures. The speaker Barbro Ohlson Smith is one an well known Creative Director based in Sweden.

Most brands is correct spelled in in alphabet, but not visual.
Barbro Ohlson Smith, Creative Director – Ohlsonsmith Design Consultancy

In other words living your brand is also making every part of the brand visual correct, sort of making a map that makes everything part of the big picture. Check out Ohlsonsmith.se (their website is an good showcase in design). Barbro will hold this lecture in Cannes Lions 22 June.