Detectivemarketing.com

UFC + Marines = Targeting warriors

Published by on april 6, 2010 at 9:35 f m

I really don’t like wars. But I have to admit that this is the best campaign I ever seen in the field for military recruitment. It is an excellent combination between the Marines and UFC. Why? UFC is targeting people how are interested in martial arts/fighting and the Marines are looking for fighters.

One group proven in the Octagon™. The other proven in all four corners of the earth. Every warrior’s journey begins with the first step. Do you have what it takes to start yours as one of America’s few.
UFC.com/marines


This video is a bit violent but it shows how UFC fighting stars are testing military martial arts.
Even if I don’t like wars I like that the military context is full of concrete context (not much BS).