Two pages about ONE in Brand Strategy

Published by on mars 7, 2006 at 8:31 f m

In the latest issue of Brand Strategy there is ONE great Cover Story: “The view from the top” by the legend David Aaker with input from gurus as Seth Godin. They talk strongly about the importance of consumer input for brands. I also contributed to this prominent magazine with ONE article “Tap into culture and customers” read if for free here.