Customization is big business and good service, and being polite to female consumers is a nice thing.
”The Roads and Transport Authority (RTA) has announced commencement of the Ladies Taxi service from the first of January 2007 offering comfort, safety and privacy to women, both residents and tourists. In the first stage, it will be operating 50 modern and comfortable vehicles distinguished by its roof with pink color, and driven by 100 qualified women with high levels of training in the driving and methods of dealing with the public.” Dubai Weekly Newsletter 45
It is a new service with Ladies Taxi in Dubai, but what if the same service would be given on Manhattan? Then it could be going from “Sex in the city” to “shop in the city?” Do you think the service could be a new TV soap?