Can you see that it’s become transparent? It has an entrance and an exit. The transparent market has provided today’s wallets with a collective exit called consumer power. Consumers are increasingly influencing companies by letting their wallets do the talking. They have learned the phrase “my wallet giveth and taketh away.”
When consumers see that their wallets are transparent,
they see the power of an individual in consumer power.
In a transparent market, all wallets are connected!