Singing the City Branding hit

Published by on december 10, 2007 at 7:04 f m

On MTV they are singing about Stockholm, the hit is called “Stockholm Calling” I would say its like singing the “City Branding.” I believe that City Branding is getting bigger than “country branding.” The reason is that it is easier for people to stand for a city than a country. A country is international politics, but a town is personally. It is also easier to express a cities personality in a song.

Listen to the hit “Stockholm Calling” performed by Sophia Somajo. The question is how do you get band to sing about your city? Well a competition is always a good start (if its done in a good way, maybe together with MTV).

It’s not only me saying so it is the artist on MTV, your radio. History is full of hits for the City Branding. Like in 1953 when Cole Porter wrote the “I love Paris.” If you sing “I Love New York” you can sing it anyway in the world but it you sing “I Love USA” its best saying it inside the USA. Here is the song that has been singing al over the world for a long time.

I Love New York
There isn’t another like it.
No matter where you go.
And nobody can compare it.
It’s win and place and show.
New York is special.
New York is different’ cause there’s no place else
on earth quite like New York and that’s why
I Love New York

Written and composed by Steve Karmen.