That was how Lionel Richie did sing it in “Three times a lady” a long time ago. Today numbers in studies shows that women in some way influence entire 80% of consumer purchases. Still today’s management is for the most one gender. A good start for today’s management could be to read the book Don’t think pink: What really makes women buy (al 6 of the authors is big consumers). Than we al can sing she is once, twice, three times a consumer.