Redesigning the saying: People don’t know what they want until you show it to them?
There is an arrogance in the old saying: People don’t know what they want until you show it to them. I had lunch with a designer who in an elegant way redesigning the saying into:
People know what they want, they only don´t know how to express it.
Designer Håkan Johansson, ZWEED
It does make sense and sell furniture:
Life.Style.etc loves flexible Swedish storage