Companies will listen and change the way they work only if they make profit. That is the cynical reason for why even the devil can change to environment- and social responsibility. By being ONE with their consumers companies will produce better products/service. They will also sell more and make bigger profit. Bottom line is not a trend it is a fact! It can change even the worse companies to listen to their consumers. Tell that to Wal-Mart and they will learn that “cash is king” means that “consumers is the king.”