Give the customer meaning free from hidden agendas. The cosmetics industry has given women an unrealistic image of themselves by holding up a fake mirror. A recent study showed that teenage girls often overestimate their waist measurement. Surely there must be a better way to sell beauty that doesn’t lead to anorexia and eating disorders.
A good deal, don’t need makeup
– still it is a big business
One way is to go deeper, to be more human and take more responsibility. A smile comes from the heart and that’s where all messages about beauty must come from. So what can be done? One simple thing is removing the artificial and/or air brushed model from adverts and store windows. Many stores have been doing just that – replacing their boy-girl mannequins with figures that have real feminine and masculine curves and imperfections so that the customer can see him or herself in the products being marketed.
What else business, could go behind the makeup?