Is consumer focus to put your head on the rails?

Published by on oktober 26, 2005 at 10:05 f m

Many CEO I meet tells me that they stay costumer focusing, by putting their head on the rails.

That is a good think to do, but what if the consumer trains is “consumer power” and it’s only a 50% chance that you are looking in the right direction (the blind spot is big when you are far away from your costumers).


Is consumer focus doing “train spotting” ore is it to be ONE so you can be on the same train as your consumers?


Update Oct 27:
Today the train goes faster and more silence than ever before. A good point by Jörgen Wahl (how travel on trains a lot).