Here is an interview that I did do for blogger Jean-Yves Huwart, globecorp.biz at the conference for BDMA in Belgium. My English is not the best in this interview but the points is.

“If your brand doesn’t enter a two-way relationship with your customer, your brand is in danger.” In France: “Les marques qui n’écoutent pas leurs clients risquent de finir comme les nobles à la révolution française.”