The best thing in life should be free (witch brands don’t want to be best?). Went to the amusement park Gröna Lund that understand how to create relations over time. They have been entertaining people since 1883 and learn how to build a buzz. The entry is for free if you are in the age 0-3 ore over 65! Now when this magic secret is out you can do the same with your brand building. A free start and end is building loyalty over time with “laughter of mouth,” that last more than three generations.