Most consumer values are as creative as the barcode on the product. Visible consumer value can “feed the story” and spread it to other consumers and media. Normally are does stories based on user experience but what if everything a company does should be based on an open story where the consumers can “feed the story”? This could make consumers turn into a radio, and spread the news, trends and increase sales? In many way are companies that base their sales force on costumers representatives are better to “feed the story” as the Tupperware they make billions by feeding and not only bar-coding the story. How can you “feed the story”?