Extreme Branding – is not a sport
In extreme sport you try your limits. It’s the same with “Extreme Branding” by taken your brand to places it never discovered before. This will expand the limits for business. ONE way of doing this is letting consumers using your brand as sport fans use a mountain bike – they drive with it. And then you will end up in new places with new markets. To be nr 1 is no sport to be ONE is.