Don’t get stuck in history

Published by on mars 25, 2012 at 10:03 f m

Sharkonomics grahicMany of today’s market leaders are old corporations that have built their market share over a number of years. It is often said that it would cost too much to create many of the leading superbrands of today. In many ways that can be true. But since most of these old corporations are stuck in history, and are unfamiliar with new market opportunists, their defences are particularly weak against attacks from the future.

Above from the Sharkonomics book.