Can bags be sexy? Well the Austrailian brand Crumpler is adding sex appeal into their products. Their story is worth talking about:
From the beginning the bags were designed for bike messengers, in particular those working for Roper and Miller’s bike courier company, Minuteman. As the bags seen around the city were durable and colourful, there was soon commercial demand and the range grew to include more options in colours and sizes.
They have a slogan: Crumpler makes you Sexy. Well I dont think that is good enough, my suggestion is simply: Sex toys for computer geeks! That is worth both to talk about and to spread.