Communicare2010.se: Reboot of PR lecture
I held a lecture for young PR students and professionals at Communicare in Sundsvall. My lecture was based on my latest book: “The Fall of PR & the Rise of Advertising.” For young students studying PR my message The fall of PR may not have been a positive one. I tried to deliver the lecture in a context of rebooting PR (adding innovation and change management into the future of PR). I think it was well received because they were positive even after my lecture. The seminar days where crowded and full of good speakers such as the well known swedish PR professional and blogger Jerry Silfwer, who pointed out that that up into now PR has been used for to main reason:
Get me IN the news.
Get me OUT of the news.
Jerry Silfwer, Doktorspinn.se