Mirrors have always been part of our lives, first as water and later as manufactured products from the 16th century on. Back then, people were only too happy to pay for the privilege of seeing themselves; the better they could see themselves, the more they paid. The same is true for today’s brands. Customers pay to see themselves in the brands they buy. This photo illustrates this well: when people at the local cafe see something they can relate to, it becomes part of the brand mirror. It gives them something interesting to talk about. The question is: can they find something to relate to at a bank? How can you and your customers be ONE with today’s brands and products?