Life is a theatre.
William Shakespeare (1564 -1616)

If you want to see something authentic and real, you have to go to the theater.
Stefan Engeseth (2016)

Do not miss the legend Prof. Philip Kotler live on stage with the fastest of al Swedish brands.

In one corner of the boxing ring the founder of modern marketing and management – in the other one of the most fascinating entrepreneurs of our time. In a unique seminar Kotler and Koenigsegg will come together to demonstrate the difference between great and fantastic.
Kotler: The founding father of modern management and marketing will come to Sweden for the first and only time in ten years, as part of his world tour. During one single day, he will share his views on the future, business intelligence and brand new findings.
Koenigsegg: In just two decades, Koenigsegg has made his mark in the history books with his company, despite severe setbacks and difficult challenges. For the first time, he will now share his secrets and know-how. Together, Kotler and Koenigsegg will provide you with knowledge, inspiration and ideas that will last for years to come.”

For more information and tickets: Informationskollegiet.se (Enter the code “Detective Marketing” for additional tickets and discounts)

1. Take a walk in the Google City

2. #Volvo drive #change not by #technology #IBMBCSE

3. The world is shrinking into where we all become ONE again

4. AI is mindblowing for business

5. AppleCurrency with Steve Jobs on the coin

6. What if smartphones got smarter when we move?

7. At first the Earth was totally flat, then round and now it’s completely upside down

8. Press clip: Sharkonomics in Chinese magazine Modern Weekly

9. Every government need a kick-ass CIO

10. Less is the new more

Bank Innovation: Let the customers in again or – or die.
The Swedish Business Week / Veckans Affärer, by Karl-Johan Byttner. (Week 43, October 27, 2016). Interview with our Stefan and other future business thinkers.

I stated to talk and blogg about a vision to creat the Google city 2006/2007. At least I can take a walk in it’s vision digitaly in this article:

If Google built a city, it might look like this.
Article by Chis Weller, Businessinsider.com

The car industry is now speeding up it’s evolution with a new car LYNK & CO a new car to share. They work with a Swedish agency called Stendahls.

There is nothing conventional about this car brand. Even the name, LYNK & CO, signals something else – a brand that is built on cooperation, connectivity and community. So you can say that the name LYNK & CO is the starting point for how we define and communicate this new, innovative brand and its unique offering. It’s going to be great to finally launch.
Peter Johansson, Client Director at Stendahls

Your value proposition gives you the right to compete. Your business model gives you the opportunity to outcompete!
Alexander Osterwalder

Too many brands of today are too much of them selves. Less Starbucks, less milk, less professional clones that is what is in demand. I call it:

Less is the new more.

How future technologies can outcompete construction companies.
Construction Worker/Byggnadsarbetaren (press clip / Google translate).

Art gives us new life through the eye of the artist. 
Tate Modern (The above expression is my interpretation after visiting Tate).