Why not is the DJ instead of a passive listener? MTV ore other media channels can make this idea work. The idea is to send two channels at the same time. They should be timed so the listener can become the DJ of the show.
It’s an easy way to from zapping to mixing.
It will allow media channels to keep there audience active and on the same channel. They will also see how of the two channels that is the best. This DJ-media mix could also work for CNN and other news stations. Special a younger more interactive audience could go from online to old media (TV/radio), but the DJ solution would work perfect online to. So when will we see and mix the YOU DJ idea live?