This Friday there was the competition in mixed martial arts K1 here in Stockholm. The coolest think with this evening was the audience/fans. Most of them are training them self. X000 of them where using a pain relieving ointment, Tiger Balm. The whole stadium was like a big scent event for Tiger Balm. With that sporty image they could do after-shave and other fragrance for does how maybe not are sporty but like to spread “the word of scent for Tiger Balm.” In other words, word of mouth can be without any words when it is spoken with other senses.