Why not offer milk and Coca-Cola on tap in every apartment?

Published by on oktober 14, 2005 at 8:21 f m

Two businesses that have succeeded in creating good local distribution are insurance and cable TV. They have managed to sell their services directly to employers and landlords. A slight rent increase pays for the extra channels. Why couldn’t the same sort of increase pay for stocking the laundry room with detergent? So why not offer milk and Coca-Cola on tap in every apartment?

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