Why George Clooney’s Nespresso film will not work

Published by on november 7, 2009 at 12:11 e m

Nespresso is innovating the coffee market. In this quite amazing viral commercial they are using actors as George Clooney. Their goal is to get consumers to involve their friends in spreading the world on Facebook. There is only a small problem with Nespresso innovating the coffee market, they forgot to put caffeine in the coffee. I can drink 10 gallons of their strongest coffee and still go directly to bed and fall a sleep. This is a mayor mistake. Why? People drink coffee to stay awake, the taste is only a part of the experience. So heres is my idea for Nespresso: Listen to consumers complains about this and then improve your product, then they will spread the word without George Clooney.

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2 responses so far

2 Responses to “Why George Clooney’s Nespresso film will not work”

  1. # Jonason 09 Nov 2009 at 1:11 e m

    Just dont forget the great actor John Malcovich in the move!

  2. # Stefan Engesethon 10 Nov 2009 at 12:27 e m

    Thanks for great point

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